Healthcare
I’ve worked in Healthcare Advertising for more than a decade with deep experience helping various brands reach medical professionals and consumers
Vertex
I developed a compelling HCP disease awareness concept focusing on the APOL1 genetic variant, a key factor in chronic kidney disease (CKD) disproportionately affecting the Black community. This initiative was designed to educate healthcare professionals on the importance of genetic considerations in treating CKD, with a message that looked beyond surface-level risk factors to address deeper, under-recognized health disparities.
ALUNBRIG for Takeda
I developed an ad concept for Takeda, which incorporated fingerprint imagery into a lung X-ray. This visual emphasized the powerful, personalized impact of ALUNBRIG in treating metastatic lung cancer. The ad highlighted the drug’s efficacy in preventing the progression of brain metastases, conveying a message of precision and hope for patients battling ALK+ NSCLC.
TECENTRIQ for Genentech
I crafted an ad concept that illustrated how TECENTRIQ makes routine changes easier, even in cancer immunotherapy. The imagery of uniform coffee cups, with one tea cup standing out, represented the ease and adaptability of TECENTRIQ in treating lung and liver cancers. This visually clean design communicated how TECENTRIQ seamlessly integrates into patients’ lives while delivering powerful results.
Biktarvy for Gilead
I designed an ad concept for Biktarvy, a once-daily HIV treatment. The minimalist design, with the word “HIV” fading into the background and “undetectable” standing out, conveyed the powerful message of Biktarvy’s ability to reduce the virus to undetectable levels. This clean, simple visual emphasized the treatment’s effectiveness in helping patients live healthier, fuller lives.
Xarelto for Bayer
I conceptualized an ad series focused on simplifying the treatment of deep vein thrombosis (DVT) and stroke prevention with Xarelto. The visuals, featuring passengers in everyday settings like airplanes and theaters, highlighted the ease and reliability of Xarelto as a single-drug solution, allowing patients to live their lives without the complexity of traditional clot prevention therapies. This campaign underscored how Xarelto offers peace of mind and freedom from dietary restrictions and monitoring.
COTELLIC for Roche
I helped develop campaign art, managed and supervised the photoshoot for an ad highlighting the combined efficacy of COTELLIC and Zelboraf in treating BRAF+ metastatic melanoma. Using the visual metaphor of a layered cake, the ad conveyed how this treatment offers patients more life and a better quality of living, without the need for refrigeration or fasting.
Sayana for Pfizer
I developed an ad concept for Sayana, an injectable contraceptive that offers women control over their reproductive health. The visual, featuring a woman confidently crossing a pink-striped crosswalk, symbolizes empowerment and freedom of choice. The campaign highlights Sayana’s unsurpassed efficacy, allowing women to follow their own path without the worry of unplanned pregnancies.
XIENCE for Abbott Vascular
For this ad series, I collaborated on the design and helped with Photoshop retouching of the hero art for XIENCE brand heart stent. The campaign highlighted XIENCE’s leading edge in deliverability, showcasing its ability to navigate the most challenging cases with ease. Through dynamic visuals of athletes, the ads underscored XIENCE’s precision, and efficacy offering healthcare professionals confidence in superior patient outcomes.
CIT for Roche
I worked with our in-house illustrator to create sketches of my concepts that visually communicated Roche’s groundbreaking work in cancer immunotherapy. These concepts showcased the Cancer Immunity Cycle and Roche’s innovative approach to harnessing the body’s immune system to fight cancer.